We are looking for an experienced Web Analytics Architect / Analytical Engineer Web Tracking, who is passionate about understanding user behaviour on web-based products and leveraging data to drive value for our customers and business. This role is an intersection of technical web tracking, data transformation, and data analytics.
As a key member of our Business Intelligence & Data Analytics team, you will work alongside Data Analysts, Data Engineers, Data Scientists, Marketing and Product teams fostering data capturing and insight generation and understanding customer behaviour on our digital products.

Your responsibilities:
 

• Empower and consult technical and non-technical stakeholders around web tracking, experimentation and behavioural data capturing (focusing on product and marketing analytics)
• Ensure that data captured via your tools is properly ingested into our data platforms and can be understood and used by consuming parties
• Support in generating ad-hoc insights and assist in building custom reports and dashboards
• Lead and enhance the technical architecture, vision and implementation of our Web Tracking, Tag Management (e.g., Server side GTM) and Experimentation (A/B testing - Optimizely) setups
• Proactively audit, test, debug, and monitor the tracking and experimentation setup
• Drive cross-functional execution by partnering with Product, Engineering, UX, Design, Marketing, Content teams, and Data colleagues