Online marketplaces have never been this awesome.
- We are looking for a **Marketing Analytics Manager** to join our Web Analytics team and help us measure, model, and optimize marketing performance across channels. The ideal candidate combines strong analytical skills with hands-on experience in data engineering and marketing measurement frameworks — turning complex data into actionable insights that drive growth.
**Key Responsibilities**
- Develop and maintain marketing measurement frameworks (attribution, incrementality testing, LTV modeling, cohort analysis).
- Design and implement data models (SQL, Dataform) that support performance analysis across marketing channels and user journeys.
- Build and evaluate attribution models, including rule-based and algorithmic (e.g., Markov chain, Shapley) approaches.
- Analyze the effectiveness and ROI of paid, owned, and earned media, identifying opportunities for optimization.
- Collaborate with channel managers to translate analytical findings into actionable recommendations for budget allocation and campaign optimization.
- Develop and automate dashboards and reports (e.g., Looker Studio) to visualize marketing KPIs.
- Ensure data quality, accuracy, and consistency across multiple sources (GA4, GTM, BigQuery, ClickHouse).