Marketing Analytics Manager (m/f/d)

Permanent employee, Full-time · Düsseldorf

Online marketplaces have never been this awesome.
  • We are looking for a **Marketing Analytics Manager** to join our Web Analytics team and help us measure, model, and optimize marketing performance across channels. The ideal candidate combines strong analytical skills with hands-on experience in data engineering and marketing measurement frameworks — turning complex data into actionable insights that drive growth.
 
**Key Responsibilities**
 
  • Develop and maintain marketing measurement frameworks (attribution, incrementality testing, LTV modeling, cohort analysis).
  • Design and implement data models (SQL, Dataform) that support performance analysis across marketing channels and user journeys.
  • Build and evaluate attribution models, including rule-based and algorithmic (e.g., Markov chain, Shapley) approaches.
  • Analyze the effectiveness and ROI of paid, owned, and earned media, identifying opportunities for optimization.
  • Collaborate with channel managers to translate analytical findings into actionable recommendations for budget allocation and campaign optimization.
  • Develop and automate dashboards and reports (e.g., Looker Studio) to visualize marketing KPIs.
  • Ensure data quality, accuracy, and consistency across multiple sources (GA4, GTM, BigQuery, ClickHouse).
You've got
  • 3–5 years of experience in marketing analytics, digital analytics, or media measurement.
  • Strong analytical foundation with proven experience in attribution modeling, LTV analysis, and       incrementality testing.
  • Solid SQL skills and familiarity with data modeling tools (Dataform or similar).
  • Proficiency with web analytics tools (GA4) and marketing performance datasets.
  •  Understanding of statistical and probabilistic modeling (e.g., Markov chains, contribution analysis).
  • Experience with BI tools (Looker Studio or similar) and ability to communicate insights clearly.
  • Strong business acumen and ability to connect data-driven insights to marketing strategy and ROI.
We've got
  • Innovative product and exciting career opportunities in an agile environment with a start-up mentality
  • A diverse and vibrant international environment of 70+ different nationalities
  • Flexible working hours and hybrid working with also flexible home office policy
  • 30 days of vacation per year
  • Wellbeing support
  • Language courses subsidy
  • Attractive referral program
  • Team events, MeetUps, and TechTalks
and much more
About us
We create the future of B2B commerce by giving business relationships a platform. Our marketplace enables millions of business owners all over the world to focus on what they do best – delight others.
Your application!
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